Focus Groups

Focus Groups

Focus groups are a great way of finding out what the issues are for your employees or customers, and what lies behind those issues. It is an ideal environment to gain feedback on possible future changes and gain detailed suggestions. All of which can be reported and actioned.

Focus Groups Process

The big advantage of a well planned, well-run focus group is that it can help you understand why people think and feel they way they do about something. But ‘why?’ can be a pretty challenging question and you have to do the right groundwork and create the right atmosphere to get an answer. We’ll take care of the ‘well-run’ stuff, but we need to work with our clients on the ‘well-planned’ bit. To help us get started on that, here’s our recommended process for organising focus groups that do what they’re supposed to do.

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